Why doesnt Goodtel just make it's plans even cheaper instead of contributing a significant part of its profits to charities?

There are many ways to help others and so many people that need help. Goodtel believes there are lots of great charities out there doing amazing work and we have decided to help them rather than simply set up to be the cheapest telco in the market. 

In our experience someone will always come along and want to be the cheapest so it’s not something that is very sustainable. Goodtel wants to be different and do something that has the potential to actually make a difference where it is needed most.